Project Statement
1. Background;
I love Jason Segel, he is in one of my favorite movies, “I Love You, Man” a type based photo of Segel could be seen within a interview or a feature done on this actor. Segel normally does comedy roles so a type based illustration full of quotes and movie titles from Segel would be both playful and informative. People who enjoy his work could see other movies he has been in, and be others may familiar with his quotes from movies of his they have seen.
2. Target Audience;
I chose an article page from a site called askmen.com I’m sure this type illustration will go well within the interview page and go along with the demographic on the website. The target audience of this application will probably be men, single, between 18-25.
3. Objectives;
My objective for this illustration is gear towards people who already enjoy Segel’s movies and people who can appreciate Segel’s crude humor. I want for the audience read through the interview and get a good perception of who Segel is and what chatacters he plays. After seeing the illustration and seeing the article the audience instantly feels connected to the character and want to re-watch on of Segel’s movies and support him further on in his career.
4. Obstacles;
Some of the obstacles may include getting enough detail on to Segel’s type based Illustration to be able to capture the actor and his personality. Type needs to be big enough for viewers to read the text but also have a strong understanding of the visual.
5. Key benefits;
One of the major benefits the audience will feel from the experience of this illustration is that they can have a sense of being connected to the words and that links them to Segel. The quotes and titles of the movies will either bring back memories from their experience watching them or they will get an urge to go watch a title that they have not yet seen.
6. Support Statements/Reasons why;
If the text is too small it may, conflict with the key benefits of the text illustration. But the overall look of the illustration may allow a closer look from the audience.
7. Tone
The tone should definitely reflect Segel, and his humor and how he interacts with his surrounding. I Really want the audience to feel like they are being captivated by the actor and how he carries himself from movie to movie.
8. Media
The type illustration will be on a interview application. Preview along with Segel’s words and humor within the application.
9. Creative considerations
I really want the deep contrast shown by text to show through the art from light to dark values against the mid grey and to make the words show form of the portrait rather than just a picture.
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